The Shane McConkey Foundation (SMF) was founded in recognition of the worldwide community of skiers, adventurers and everyday people who share a passion for life. In Shane’s honor, we support epic causes that protect kids, wildlife and our planet.
Bonfire is honored to provide digital support to the SMF through their web presence, email campaigns, social media outreach, event promotion and fundraising efforts. Together we have raised nearly $500,000 for the nonprofits that were clost to Shane’s heart.
Every year we raise funds through a collaboration on the legendary Shane McConkey Legacy Gala, the insane Pain McSchlonkey Classic and the student-generated Shane McConkey EcoChallenge. Through the amazing efforts of this wonderful organization, we all help keep alive Shane’s dreams of a fun-fueled, action-packed, eco-friendly planet.